About Gordon Reiss Insurance

Gordon Reiss Insurance serves customers throughout the southeast United States, including Florida, Georgia, North Carolina and South Carolina. Our award-winning agency specializes in customizing your policy to ensure you receive the exact coverage you need – no more, no less.


We also feel it is important to be active in the community and support worthwhile causes.  Our company and staff are involved with a number of organizations:

  • Florida Breeders Association – Special Charities Committee Member
  • University of Florida Ag Extension – Advisory Board
  • Florida Farm Managers – Board Member (raising money for fellow horsemen and women and their families including college scholarships)
  • Marion County Chili Cook-Off (to benefit Cornerstone Elementary)
  • 5K Autumn Run for Autism
  • American Heart Walk – Marion County
  • Masquerade Ball
  • Stallion Shows
  • Sponsor – Florida Thoroughbred Farm Managers Association
  • Sponsor – Ocala Truck & Tractor Pull

Meet Our Team

We assign an agent to every client so you can take comfort in knowing someone will always be there to personally answer your questions.  Collectively, our team has over 50+ years of experience and knowledge in the very niche markets we serve.

Gordon Reiss

President, Owner & Agent

Gordon owns and operates Gordon Reiss Insurance LLC, a full service equine related insurance agency serving horsemen throughout Florida for the past 15 years. Reiss moved to Ocala in 1985 after graduating from the University of South Florida. He opened Reiss and Associates Advertising, an Addy Award winning equine advertising agency.

In 1988, Reiss became General Manager for Warnerton Farm, quickly helped acquire Meadowlake and Stalwart for stallion duties. Meadowlake became a leading juvenile sire producing Eclipse Award Champion two year old Meadow Star ($1,445,740) in his first crop. Other highlights included same year Triple Crown candidates Kingpost and Stalwars, both homebred graded stakes winners of over $1,000,000 each.

In 1995, Reiss was appointed a property casualty agent for Mike Powell Insurance.  Three years later he opened Gordon Reiss Insurance LLC, offering a full range of equine farm property, liability and mortality coverage’s.

Reiss currently serves on the board of directors for the Florida Farm Managers, Farm Outreach Advisory Board for the University of Florida through Marion County Ag Extension Services.

Mistie Townsend

Field Agent

Mistie is a Licensed Property and Casualty Agent. She has over 25 years’ experience, specializing in Equine Insurance. She is originally from Miami and moved to Ocala in 1981 where she began her insurance career.  Mistie has worked for Gordon Reiss Insurance for 10 years.  In her spare time she enjoys spending time with her husband and son.

Ashley Smith

Office Manager

Ashley specializes in Equine and Farm Insurance.  She was born in Boston, Massachusetts, but moved to Ocala when she was five years old.  Ashley grew up around the Thoroughbred horse industry, while her father started Gordon Reiss Insurance.  In college, she decided to enter the insurance field and started as a receptionist for her father’s agency.  In 2010, Ashley obtained her CSR-440 License and has been servicing customer’s insurance needs since.  When she isn’t in the office, she enjoys spending time with her family, pets, and friends.

Lisa Yancey

Field Agent

Lisa is a Licensed Property and Casualty Agent. She has over 15 years’ experience, specializing in personal and commercial lines. She began working for Gordon Reiss Insurance in 2016 & really enjoys getting to know the clients and helping them with their insurance needs. Lisa is originally from North Carolina, and is the proud mother of two teenagers.

Jim Costello

Field Agent

Jim holds a dual license in life, health & annuities, as well as property & casualty insurance. He was born and raised in Ocala, Fl.  He graduated from Trinity Catholic High School in 2008 and the University of South Florida in 2012. Jim has worked for Gordon Reiss Insurance since 2014. In his spare time he enjoys playing golf, fishing, and spending time with his wife.

Leslie Kingree

Field Agent

Leslie is a dual-licensed Property & Casualty and Life, Health, and Annuities agent with over 13 years of experience in Insurance and 20 years of experience in the Equine Industry in Ocala, Fl.  She has worked with a wide range of carriers in Ocala in the Equine fields, building up her knowledge and hands-on experience with horses. In addition, she brings her love and passion for horses with her to further her specialization in Equine Insurance.  Leslie was born and raised in Central Florida. She is a proud wife and mother who spends time with her family and horses.

Lynn Rushlow

Field Agent

Lynn has been a Licensed Property Casualty Agent for 18 years.  She has been with Gordon Reiss Insurance for the past 9 years, specializing in Equine and Farm Insurance.  She moved to Ocala in 2007 from Ft. Lauderdale to be in “horse” country.  In her spare time she enjoys her family, her cattle & horses, as well as her other business, Yum Yum kitchen.

Michael Berrittini

Field Agent

Michael is a native Floridian who grew up on a horse farm in Ocala. Since 1974, his family has owned and operated a very successful hay and feed business in the area. Michael joined the family business over 20 years ago and worked his way up to the General Manager of two locations. In 2013, Michael decided to pursue his insurance license to help assist local horse farms and equine professionals in protecting their investments.

Dylan Reiss

Field Agent

Dylan was born and raised on horse farms in Marion County, Florida, which gives him a unique insight with the equestrian community of the area. He is the son of the Agency Owner, Gordon Reiss.  Dylan is a Graduate of the University of Florida and has his CSR-440 License.  He is also tasked with the marketing and advertising for Gordon Reiss Insurance. Dylan likes to spend his free time in the outdoors with his friends and family.  He is an avid sports fan, especially of the University of Florida Gators athletics.